Motorcyclists often gathered in pubs and cafes came up with original entertainment – race music. Street racers had to cover a distance of about 2 km from cafe to a certain point and back while playing the song in the jukebox. The serial motorcycles were not suitable for such events. So the riders began to improve them, dismantling all the excess weight loss and installing fairings for less air resistance. The wheel was changed to clip-on, the elongated narrow fuel tank and a single seat became a distinctive feature of Cafe Racers.
The main emphasis of the watch design is a crown that resembles a diamond shape throttle motorcycle. It is located at the level of 2 hours and recessed into the watches case that makes the design original but the shape of the case more rigid and visually homogenous. Besides such design allows moving wrist freely while driving or any other case of hand banding.
Minimalistic design of the dial repeats some detail of a motorcycle speedometer. There are the Arabic numbers 6,7,8,9 symmetrically opposite the minute scale. The used font BDP GeLLY can be found at the numbers of racer motorcycles and cars in 60-70 years. The lugs emphasize overall style of the case and dial as well as make it easy to change the strap. The watches are offered in variations of black and white dial with an aluminium inner ring brushed in silver, black or rose gold, and with different colour of straps, genuine leather and Mesh Band.
Qualitative, verified in detail and comprehended the RIDER1991 watches offer to join the Free Movement for all real riders – both men and women – starting from free movement of the wrist while driving to free travel through our lives time.